Category: Trademarks
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Overlap Capital Launches WealthOnce™ Suite to Help Founders Build Business Structures That Are Ready for Capital
DALLAS, Texas — April 13, 2026 — Overlap Capital today announced the official launch of WealthOnce™, a new suite of business-formation and structure-related offerings now live on the Overlap Capital website and available through WealthOnce.app. Built as a dedicated division of Overlap Capital, WealthOnce™ is designed to help startups, sole proprietors, and small business founders…
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Overlap Capital Unveils New Brand Identity and Capital Strategy for Toll™ at Annual Tree of Life Entertainment Solutions Group Retreat
FOR IMMEDIATE RELEASE DALLAS, Texas — March 21, 2026 — Overlap Capital announced that it presented a new brand identity, strategic language system, and forward-looking funding approach at the annual Tree of Life Entertainment Solutions Group retreat, marking a major step in the evolution of the group’s media ambitions and the formal introduction of Toll™…
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Name + Logo: Duo or Duel? How to Decide Which Mark(s) You Truly Need
Trademark your name, your logo—or both. Each has tradeoffs. Name gives broad coverage. Logo zeroes in on design. Choose smart, protect harder. Why the Question Matters More Than You Think As a founder, you’re faced with dozens of tradeoffs every day. Deciding whether to trademark your name, logo, or both is one of those decisions…
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Your Brand’s Shield: What a Trademark Is — and What It Does
A trademark is more than a logo — it’s your legal brand armor. Get the presumption of ownership, national reach, ® status, and defense against copycats. Let’s build your fortress. What Is a Trademark — and Why It Matters A trademark is a word, phrase, symbol, design, or combination thereof that identifies and distinguishes the…
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Don’t Just Use a Brand — Own It: The Hidden Power of Trademark Registration
Most brands you trust are federally registered. Get that presumption of ownership, nationwide rights, ® status, and legal firepower. Let’s turn your mark into an engine of value. Why a Registered Trademark Is More Than Decoration Every startup believes their name, logo, or slogan is distinct — but the difference between using it and owning…
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Don’t File Blind: Why a Trademark Search Is Your Brand’s First Line of Defense
Skip the risk. Do a search first — avoid duplicating marks, lost fees, and brand ruin. Every mark you file should start with insight, not hope. Why Search First: Avoid Costly Mistakes Before You File Before you invest time, energy, reputation, and money in building a brand identity, running a search for similar marks is…
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From Hidden Use to National Power: Why Registering Your Mark Turns Local Rights into a Fortress
Common-law rights are real. But without USPTO registration, your brand may be boxed in. Want nationwide protection (and legal weapons) for your mark? Let’s get you fortified. 1. Common-Law Trademarks: What They Are (and What They’re Not) Under U.S. law, a “common-law trademark” arises simply from using a mark—name, logo, slogan—in commerce, even if you…
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From Courtside to Courtroom: The High-Stakes Battle Over ‘I Am More Than An Athlete’
Game Plan sued LeBron’s Uninterrupted over ‘I Am More Than An Athlete’. Trademark fights like this teach crucial lessons for every founder. Get strategic early. The Trademark and the Spark: Origins & Filing In December 2016, Maryland nonprofit Game Plan, Inc. filed USPTO applications for the slogan “I Am More Than An Athlete”. After review,…