Dallas, TX — Overlap Capital today announced the official launch of its “Funded By” Program, a structured affiliate and certification initiative designed to convert national support for small business funding into measurable, shared economic outcomes.
The program introduces a tiered model allowing professionals across industries to participate in funding transactions inside the Overlap Capital marketplace. Participants can begin immediately as Funding Advocates, earning 10% of revenue collected on funded deals they introduce. Those who complete the company’s Certification course and pass the Funding Specialist assessment qualify to earn 30% of revenue collected on transactions they originate and prepare.
The initiative was formally released on February 12 following months of inbound interest from professionals nationwide seeking ways to collaborate with Overlap Capital.
“We were getting so much support from interested parties around the country that it only made sense to build a program strong enough to convert that support to cash. That’s how we all win,” said Al Nolan, Founder of Overlap Capital.
The Funded By Program is structured to distinguish between simple referrals and disciplined capital origination. While anyone can introduce a prospective business and earn a 10% finder’s fee on revenue collected, Certified Funding Specialists complete structured coursework covering capital types, underwriting fundamentals, ethical communication standards, and marketplace submission processes.
Certification emphasizes capital literacy over sales tactics. Specialists are trained to understand the difference between debt and equity capital, credit-based versus revenue-based lending, installment versus revolving credit structures, and how underwriting decisions are made. They are also required to adhere to strict compliance standards, including a prohibition against quoting rates, guaranteeing approvals, or negotiating funding terms.
Overlap Capital designed the program to shift marketing economics away from traditional digital advertising channels and toward relationship-based distribution.
“From my corporate America experience, I’d always known that marketing spend should peak around 30%, so why give all that to Facebook and Google? Why not build a network of hand-shaking professionals that can tell our funding story better than Silicon Valley,” Nolan said.
The company believes that trusted professionals—accountants, tax strategists, consultants, real estate advisors, and other service providers who regularly interact with business owners—are uniquely positioned to improve funding outcomes. By equipping these professionals with capital education and structured submission pathways, the platform aims to increase conversion rates while protecting brand integrity.
The program is intentionally designed to be accessible while preserving standards. A Funding Advocate can begin earning immediately by submitting qualified prospects through a personalized “Funded By” link. Those seeking to elevate their participation may enroll in the certification course, complete the assessment, and upgrade to the 30% commission tier upon approval.
“If you’re in tax strategy, CPA work, or even a dentist that meets entrepreneurs, you can make 10% on revenue today,” Nolan added. “But if you really want to learn the funding space, take the test, get certified, and make 30% this week.”
Participants operate as independent contractors within the Overlap Capital marketplace. All compensation is based on revenue actually collected from funded transactions. The company retains responsibility for platform management, compliance oversight, and marketplace governance while allowing certified participants to improve deal readiness and origination quality.
The Funded By Program reflects Overlap Capital’s broader mission to build disciplined pathways to capital for small businesses while aligning incentives across its ecosystem. By formalizing roles such as Funding Advocate and Certified Funding Specialist, the company seeks to create a structured national network of professionals who understand capital fundamentals and operate within defined compliance guardrails.
Enrollment for the Funded By Program is now open.
Professionals interested in participating may register at:
The “Funded by” Affiliate Program
About Overlap Capital
Overlap Capital is a capital readiness and funding marketplace platform designed to connect qualified small businesses with appropriate capital solutions. Through structured origination processes and disciplined marketplace governance, the company seeks to improve funding outcomes while maintaining ethical and compliance standards across its network.